Changing the app name in App Store Connect is an essential task for developers and marketers aiming to keep their app’s branding consistent and up-to-date. Whether you're rebranding, making minor adjustments, or aligning with a marketing campaign, App Store Connect provides a straightforward process to update your app's name.
First, visit the App Store Connect website and log in with your Apple ID and password. Ensure you have the necessary permissions to manage the app whose name you want to change.
Step 2: Select Your App
Navigate to the "My Apps" section, where you will see all the apps associated with your account. Select the app for which you want to change the name.
Step 3: Create a New Version
Click on the "+" button or the "Create New Version" option to start a new version of your app.
Step 4: Edit App Information
Go to the "App Information" section in the left-hand menu. This section contains all the details about your app, including its name and subtitle.
Step 5: Change the App Name
In the "App Information" section, click on the name field and enter the new app name. Ensure the new name adheres to Apple’s App Store Review Guidelines and fits your branding strategy.
Step 6: Save Your Changes
Scroll down and click the "Save" button to save the changes to your app’s metadata.
Step 7: Submit for Review
Navigate to the “App Store” tab and click “Submit for Review.” Apple will review the changes before they go live on the App Store.
If Your App is Not Yet Live
To change the name and subtitle of an app that is not yet live on the App Store, you need to open App Store Connect and navigate to your app's page. Once there, you can directly modify the app name and subtitle fields. After making the necessary changes, ensure that you save your updates.
Additional Considerations
App Store Optimization (ASO): When changing your app name, consider how it impacts your ASO. Use keywords that enhance discoverability and align with user search behavior. Tools like Sensor Tower or App Annie can provide insights into effective keyword strategies.
Brand Consistency: Ensure the new name aligns with your overall branding strategy. Consistency across all branding elements, including app icons, screenshots, and promotional materials, reinforces brand recognition.
User Communication: Inform your existing users about the name change to avoid confusion. Use push notifications, in-app messages, and email newsletters to communicate this change effectively.
Legal and Trademark Considerations: Verify that your new app name is not infringing on existing trademarks. Legal conflicts can lead to your app being removed from the store.
Summary
Updating your app name in App Store Connect is a crucial step in maintaining your app’s relevance and brand identity. By following the steps outlined above and considering additional factors like ASO, branding consistency, and user communication, you can easily change your app name, ensuring it reflects your latest updates and marketing efforts.
If you’re interested in learning more about how your App Store Optimization efforts relate to monetization, we’d be happy to help. In the meantime, happy app making and best of luck with App Store discovery.
Dan Burcaw is Co-Founder & CEO of Nami ML. He built a top mobile app development agency responsible for some of the most elite apps on the App Store and then found himself inside the mobile marketing industry after selling his last company to Oracle.
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