Unique Churn Challenges for Mobile Subscription Businesses and How to Tackle Them

Co-Founder & CEO

December 30, 2020

Nami Co-Founder & CEO Dan Burcaw joins CHURN.FM, with host Andrew Michael, to discuss the unique churn challenges mobile subscription businesses face and how to tackle them. From involuntary churn to the different risks and concerns that companies like Spotify and Netflix might face by charging their customers outside the mobile app ecosystem.

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Nami Co-Founder & CEO Dan Burcaw joins CHURN.FM, with host Andrew Michael, to discuss the unique churn challenges mobile subscription businesses face and how to tackle them.

Here's the episode synopsis:

In this episode, we talked about what drove Dan to build Nami ML, the unique involuntary churn scenarios with mobile apps on iTunes and Google Play stores. We also discussed the different risks and concerns that companies like Spotify and Netflix might face by charging their customers outside the mobile app ecosystem, and what role churn and retention played during the acquisition of Dan’s previous company.

Listen on Apple Podcasts, Spotify, Google or check out the CHURN.FM episode page.

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Dan Burcaw

Dan Burcaw is Co-Founder & CEO of Nami ML. He built a top mobile app development agency responsible for some of the most elite apps on the App Store and then found himself inside the mobile marketing industry after selling his last company to Oracle.