November 17, 2024
CTV Advertising Guide: Key Strategies for Effective Connected TV Campaigns
Connected TV (CTV) advertising has become a crucial channel for advertisers aiming to reach an engaged audience through streaming platforms and internet-connected devices. With the shift from traditional television to on-demand streaming services, CTV ads offer brands the chance to connect with viewers in new, dynamic ways. But what is CTV advertising and how can businesses harness its power to achieve better results?