App Economy Articles

App Economy

October 11, 2024

Mastering LTV/CAC for Better ROI

In the cutthroat world of app development, knowing what truly drives success is everything. One metric stands out as a golden compass: LTV/CAC ratio. LTV/CAC - that's Lifetime Value divided by Customer Acquisition Cost - is the ultimate measure of how much bang you get for your buck. It reveals whether your app is a cash cow or a money pit. By mastering this ratio, you're not just attracting users; you're cultivating loyal fans who keep your app thriving. Let's dive deep into why LTV/CAC is the secret metric to building an app empire

October 10, 2024

Free Trial Strategies for Higher Conversion Rates

In the battle for new users, free trials emerge as a winning strategy for businesses. From streaming services to software applications, free trials are a win-win – users can experience premium features without having to invest in a subscription up-front and businesses get a chance to showcase their value proposition. Let's start by unpacking the different types of free trials businesses can offer. Then, we'll explore strategies to maximize conversions and delve into the potential benefits and drawbacks for both companies and consumers.

July 31, 2024

Crack the Code to Cross-Platform Paywalls: Your Ultimate Guide

Struggling to create paywalls that convert across mobile, web, and TV? Our free ebook reveals the secrets to building device-specific paywall strategies. Learn how to optimize for each platform, measure performance, and boost your app's revenue. Download now!

May 7, 2024

Apple's In-App Purchase Guidelines: A Comprehensive Overview

Apple's in-app purchase (IAP) guidelines and policies are essential for app developers who want to monetize their apps on the App Store. These guidelines ensure a standardized and secure purchasing experience for users, while also helping developers understand the dos and don'ts of integrating IAPs. In this article, we'll explore the key aspects of Apple's in-app purchase guidelines, covering everything from types of in-app purchases and compliance requirements to best practices for seamless integration.

July 6, 2022

Offering App Store Alternative Payments in South Korea - 7 Takeaways

What app developers need to know to offer alternative payments for App Store apps in South Korea.

May 20, 2022

Subscription Marketing: Success Strategies for World Class Results

Five critical strategies to master subscription marketing including adapting your CRM, lifecycle marketing, paywall optimization, viral loops, and metrics beyond churn.